Privacy Policy

Yokohama Off-Highway Tires America, Inc.

 (“YOHTA”) is committed to protecting your privacy and the information you share with us. This Privacy Policy describes YOHTA’s policies and practices regarding its collection and use of your personal data along with sharing information regarding your privacy rights.

YOHTA collects the information you provide with us in order to provide you with additional information regarding our products or to perform services you request.

We do not sell your personal information. We may, as necessary for our business purposes, share or disclose some of your personal information for our operational purposes with our business vendors. For example, we may have to share some of your personal information with our payment vendor in order to process or fulfill your order through our merchandise store. Our business vendors do not sell your personal information and only utilize it in order to support the services we provide to you.

Learn more about the information we collect and how we use the information you share with us

When you sign up for our mailing lists or to participate in a YOHTA promotion, we collect the information you share about yourself including your name, address, email address, and phone number. Similarly, if you sign up with a YOHTA Tire Dealer for a promotion, they may share information about you with us including your name, address, email address, and phone number.

We process this personal information to inform you of YOHTA products and offerings. YOHTA may also use this information to help us understand our customer’s needs and to better tailor our online services to meet your needs.

You may manage your YOHTA email subscriptions by subscribing or unsubscribing at any time. If you have difficulties managing your communications with us, please contact us at [email protected] or at 800.772.9888.

YOHTA uses certain analytical tools to track how often people gain access to or read our content. We use this information in the aggregate to understand what content our customers find useful or interesting, so that we can continue to provide information that helps our customers.

YOHTA may rely on the fulfillment of contract as its lawful basis or business purpose for processing your information under certain laws.

You may also provide us with certain information when registering your tires that is used to assist us with the administration of any tire warranty that may be applicable to your purchase. This information may also be utilized to contact you in the event of a recall of tires.

When you register your tires with us that you have purchased from an authorized YOHTA dealer we may ask you for your name, address, email address, along with the name and address of the dealer from whom you purchased the products, date of purchase, and identifying information about the products. We use this information to register your product and to provide you with important information such as warranty information.

YOHTA may rely on the fulfillment of contract as its lawful basis or business purpose for processing your information under certain laws.

If you correspond with us via email, text message, or by telephone, we may retain such communications and information contained in them to respond to your inquiry, to notify you of YOHTA products or offerings, to keep a record of your complaint and other similar reasons.

YOHTA has a legitimate interest and business purpose in maintaining the personal information of those who communicate voluntarily with YOHTA.

You may also purchase products from YOHTA’s online merchandise store. When you purchase products and merchandise from YOHTA, we may ask you to provide your name, company name, address, email address, and phone number. For ease of future purchases, we may ask if you would like to create an account with us. We may also ask for you to enter a payment card in order to complete your purchase.

YOHTA does not retain this payment information and instead utilizes a third party payment processing service to process your request.

YOHTA may rely on the fulfillment of contract as its lawful basis or business purpose for processing your information under certain laws. 

Like most websites, YOHTA’s website collects certain information, also known as cookies,  automatically about your visit. The information may include internet protocol addresses (IP addresses), the general location where your device is accessing the website, the browser type you use or similar system information, and some other information regarding the history of the pages you may view. We may also use your IP address to help diagnose problems with our server or to administer our website.

Generally, we use, or may use in the future, cookies to:

• Remind us of who you are and to access your profile (stored on our computers) in order to deliver to you a better and more personalized service. These cookies are usually set when you provide us with information about you and are modified when you 'Log Out' of the Site.
• Estimate our audience size. Each user accessing the Site can be given a unique cookie which is then used to determine the extent of repeat usage and, in the future, may be used to help target information updates or advertisements based on user interests and behavior.
• Assist YOHTA to track visits to the Site. This information collected by cookies is sometimes called 'clickstream' or 'click trail' and may also describe which pages you have seen in each section of the Site.
• Measure certain traffic patterns. Determine which areas of the Site you have visited and your visiting patterns in the aggregate. We may use this research to understand how our users' habits are similar or different from one another so that we can make each new experience on the Site a better one. We may use this information to better personalize the content, banners, and information that you and other users will see on our Site.

By modifying your browser preferences you can choose to accept all cookies, be notified when a cookie is set, or to reject all cookies. The 'help' portion of the toolbar on most browsers will tell you how to do this. If you choose to reject all cookies, however, you will be unable to use those Site services that require submission of information by you in order to participate.

YOHTA has a legitimate interest and business purpose in understanding how customers and potential customers use its website. This information helps YOHTA with providing relevant content and products.

If you interact with us on social media, we may retain such communications and information contained in them as part of our social media presence.

YOHTA has a legitimate interest and business purpose in understanding how customers and potential customers use its social media. This information helps YOHTA with providing relevant content and products.  

If you interact with YOHTA as a dealer, we may request certain information from you in order to provide you with additional materials regarding YOHTA’s products. In particular, you may be asked for your name, email address, physical address, and telephone number.

YOHTA may rely on the fulfillment of contract as its lawful basis or business purpose for processing your information under certain laws.

If you apply for a job with YOHTA online, we may request your name, email address, physical address, and telephone number. We may also request employment application information such as your resume. We may also request information that is legally required for the processing of your application.

YOHTA has a legitimate interest and business purpose in processing applications for employment. 

At YOHTA, like many other companies, we use contextual customization of advertisements to enhance your visit to our website. We do not build a profile of your user experience but instead use this information to share advertisements with you after you have exited our website.

YOHTA periodically runs rebates for its products. In order to participate in the rebate promotion, you may be asked to share information about yourself and your purchase.

If you fill out the form online, we may ask that you share your invoice/sales receipt showing complete payment and purchase date, the tire tread name and tire size, your vehicle information (make, year, and model), the location where you purchased your tires, and your email address. We utilize this information, specifically your email address, to provide you claim updates.

If you fill out a form online and submit it via the mail, we may ask you to also provide your name, address, email, vehicle information (make, year, and model) along with the dealer from whom you purchased your YOHTA products.

YOHTA may rely on the fulfillment of contract as its lawful basis or business purpose for processing your information under certain laws.

YOHTA processes the data you share with us to provide you with the products or services you have requested or purchased from us. We use this information to refine our services and to communicate with you about YOHTA and YOHTA products.

Often YOHTA needs to process your personal data to fulfill your order or request for information. YOHTA may also have a legitimate interest in processing data to better understand the needs, concerns, and interests of its customers so it can operate optimally as a business. YOHTA may also rely upon your consent, in which case we will keep a record of it and honor your choices regarding the information you share with us.

YOHTA has disclosed the following categories of personal information for business purposes with our vendors in the last twelve months:

• Performing services on behalf of YOHTA. We have utilized vendors who maintain our service accounts, provide customer service, provide advertisements and contextual customization of advertisements, marketing services, process or fulfill orders and transactions, process payments, provide marketing or advertising services, and provide analytic services. As a part of providing services on behalf of YOHTA, our vendors may need to process your personal information (such as your email address or your payment information) in order to fulfill a service you have requested from YOHTA.

Certain countries and states’ privacy laws provide certain rights for individual consumers. Under California law, for instance, a California resident has the right to request that the business disclose what personal information it collects, uses, discloses, and sells. YOHTA has endeavored to do that with this privacy policy.

While YOHTA does not sell your personal information to any third party, you have the right to opt out of the sale of personal information. In addition, you have the right to request information regarding the information YOHTA may have collected about you through your interactions with YOHTA. You may also request that we modify, update, change or remove information that you have previously provided.

Under California law, we cannot discriminate against you because you exercise your rights under the California Consumer Privacy Act. It is also important to note that you can enjoy YOHTA's website without providing personal data to us.

If you wish to submit a verifiable consumer request to us, or to exercise your California privacy rights with regard to the information you may have shared with us, please contact us at [email protected] or on the phone by calling us at 800.343.3276. In order to verify your request, you may need to provide us with proof of your identity including for example, providing us with a copy of your drivers’ license. Under California law a consumer may also designate an authorized agent to make a request under the California Consumer Privacy Act. If you utilize an authorized agent, we may require you to submit proof that the agent acts on your behalf.

We do not knowingly collect any information from children under the age of 16. If we learn that a child under the age of 16 has provided us with personal information, we will delete it in accordance with applicable law.

You may reach us via email at [email protected] or at toll free at 800.343.3276.

This Privacy Policy was last updated June 8, 2021.